Implementation | June 18, 2024

ESA Implemen⁠t⁠a⁠t⁠⁠i⁠on Roadmap: Marke⁠t⁠⁠i⁠ng and Commun⁠i⁠ca⁠t⁠⁠i⁠ons

The ESA Implementation Roadmap is a first-of-its-kind resource crafted to whittle away at the complexities and provide a clear and complete blueprint for the successful design, launch and management of an ESA program.

Whether a stakeholder (program administrator or policymaker) wants to pass a new program or improve the efficiency, effectiveness and impact of an existing program, this roadmap breaks down key components of ESA programs into actionable steps.

Below is chapter two, on engaging and communicating with the public about your state’s new ESA program. Read the executive summary and chapter one here.

ESA-Implementation-Roadmap-Chapter-2-Marketing-and-Comms.pdf

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